They made a pill that would eliminate sleep.
At first the bars and nightclubs made record profit, until people realised that there wasn’t yet a pill to eliminate hangovers.
Soon there was a healthy trade to be found in late-night events. Midnight screenings were popular at cinemas. Shops opened 24/7.
Then, the changes started.
Streetlights had to be on all the time. Public services were in demand all the way through the night. Taxes had to go up. Eventually working hours rose, too. Before long, 40 hour weeks were common. It slowly rose until most people worked 60 hours.
Soon there were lobby groups campaigning for the right to live a natural life. People stood in line to protest the right to sleep. Professionals across the board shirked their pills and slept.
It was bliss.